Myers Home Buyers helps good people in bad situations get out from underneath crippling debt.  Their individual stories and motivations vary, but they’re all touching. In a space full of both bad actors and a sea of copycats all screaming “WE BUY HOUSES FOR CASH!,” we repositioned Myers under the “A fresh start starts here” banner to cut through the noise and reach the target with a much-needed empathetic voice.

From the website redesign to the broadcast TV campaign, we made it all about our customers and their stories.